Pricing
Pay for publishing and pictures.
Nothing else.
One flat plan per brand, with credits for the things that cost us money. One credit is one penny, every result tells your assistant what it spent, and failed images are refunded automatically.
Free
£0
For trying it out. No card needed.
- Your brand profile, voice and rules in any assistant
- Calendar and post history
- 3 images to try image generation
- Drafts you can finish in Chaviar
- No publishing
Connect
£12/ month
Per brand. Monthly, cancel any time.
- Publishing to every channel you connect
- 500 credits every month (≈ 25 finished images)
- Unlimited channels: Instagram, Facebook, Threads, X and Bluesky (LinkedIn coming soon)
- MCP for Claude and ChatGPT, plus API keys for scripts and IDE agents
- Spam-safe publishing limits and duplicate protection
Each extra brand: £7/month, with its own 500 monthly credits. Prices shown in GBP; you're billed in your local currency where available.
What credits buy
| Action | Credits | Cost |
|---|---|---|
| Finished imageFull quality, your logo and look applied | 20 | £0.20 |
| Draft imageFaster and cheaper — for comparing ideas | 8 | £0.08 |
| X postX charges per post; we pass it on | 3 | £0.03 |
| X post with a linkX's link-post fee | 25 | £0.25 |
| Everything elseUploads, drafts, reading, scheduling, publishing to all other networks | Free | — |
Top-ups
Run out mid-month? Buy a pack. Top-up credits never expire and are used after your monthly credits.
- 500 credits ≈ 25 images £5
- 2,000 credits ≈ 100 images £20
The small print, in plain words
- Monthly credits reset each billing month and don't roll over.
- Images that fail are refunded automatically. You are never charged per image on your card — only for the plan and packs you choose.
- There's a daily spending cap per brand, so a runaway assistant can't drain your credits in one go.
- Already on Chaviar autopilot? Connect is a separate monthly plan on the same account. Autopilot tokens and Connect credits are separate.